Data as Currency: What Will Replace It?

Data as Currency: What Will Replace It?

As tech companies keep up with their users’ growing yearning for digital privacy, they’re making significant changes. Facebook has a dedicated team reworking how they display ads without leveraging personal data. Google plans to disable a Chrome data monitoring tool. Apple granted users the control of opting into being tracked by applications. Ad tech firms report that 80% of iPhone users have opted out of app tracking and monitoring, highlighting a clear consumer desire for privacy. As society and tech approach the crux of what data privacy will look like, it begs the question, “If personal information is no longer the currency people give in exchange for online content and services, [...]” what will replace it?

Sources: AD EXCHANGER, THE NEW YORK TIMES, NY MAG

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