Between TikTok, Instagram Reels and YouTube shorts, the push for short-form video content can seem like a big jump for those who are new adopters. Well fear not – TikTok and YouTube are here to help!

Time and time again, we’ve seen legacy social media companies find inspiration in other platforms.

One of Gen Z’s biggest complaints about social media is its lack of authenticity, and app creators are clamoring to offer this demographic something that is just that. So far, BeReal, a French startup, is winning.

In a recent interview, a Google senior vice president shared that social apps such as Instagram and TikTok continue to run off with what was once Google’s stronghold of Search and Maps.

A survey completed by the Reuters Institute revealed that, across 46 countries, fewer people are relying on news websites and apps. Instead, they are leveraging social media as their primary source of news.

Instagram and TikTok have become spaces for people to share their mental health struggles and diagnoses, general information and feelings.

What do Taco Bell, Old Navy and Goldfish have in common? All three brands recently took to social media to recruit fans to help them source content for their TV spots and video content.

The Festival de Cannes, one of the highest impact film festivals in the world, has a new partner: TikTok. Yes, the same platform that started as a place for 15-60 second trending dance videos is an official partner of the 75th Festival de Cannes.

If 2022 has already taught us anything about social, it’s to not get too comfortable. YouTube has seemingly had no competition for years, but a recent report uncovered that user attention on the platform is starting to become divided, as are the creator videos, and YouTube is fighting to keep creators from going elsewhere.

A recent report showed 80% of oncologists believe cancer advertising and marketing materials help them make more informed treatment decisions.

With TikTok and Instagram exploring subscriptions and Twitter diving headfirst with Twitter blue, marketers are wondering what other changes are in store for currently ad-supported platforms.

Since October, rumors have swirled around PayPal’s possible $45 billion acquisition of Pinterest, Inc. Th

ICYMI: Since the start of the pandemic, government and healthcare regulators have loosened restrictions on telehealth services to serve patients better with the hope of preventing viral spread.

As tech companies keep up with their users’ growing yearning for digital privacy, they’re making significant changes. Facebook has a dedicated team reworking how they display ads without leveraging personal data.

To the everyday person, business owner, parent or child, 1 second can be a pretty irrelevant, fleeting moment. 1 second passing isn’t something we’d typically think twice about.

Instagram is one of the most important social media platforms for businesses today. With 500 million users, Instagram’s power and reach is incomparable.