Is Tiktok the News Outlet We Never Knew We Needed?

Is Tiktok the News Outlet We Never Knew We Needed?

A survey completed by the Reuters Institute revealed that, across 46 countries, fewer people are relying on news websites and apps. Instead, they are leveraging social media as their primary source of news. The survey also found that Facebook remains the top choice for news content (wait, what?!) but is losing ground to visual social networks such as TikTok and Instagram (will we sound like broken records if we plug the importance of video content again?). The report highlighted TikTok emerging “as a significant new player in the news ecosystem.” That is no surprise given that 20% of Gen Zers spend five+ hours daily on TikTok. As people continue to move to social media for news consumption, it’s likely that more brands will start to follow in the footsteps of @LisaRemillard and @WashingtonPost and leverage TikTok to inform and educate audiences on the latest news and updates.

Sources: Social Media Today, Reuters Institute

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