Is Social Freemium the Future?

Is Social Freemium the Future?

With TikTok and Instagram exploring subscriptions and Twitter diving headfirst with Twitter blue, marketers are wondering what other changes are in store for currently ad-supported platforms. Twitter already offers ad-free articles in its Twitter Blue Publisher Network and addresses questions related to becoming ad-free. In a freemium revenue model, such as Spotify, users are offered the product for free while the platform leverages advertising to drive revenue. In the paid, upgraded experience, users have access to an enhanced product, including no disruption by ads. 🤑 With consumers becoming more data and privacy conscious, time will tell whether social media platforms will offer a product that is ad-free and equally privacy conscious as part of an enhanced, subscription-based model. With that remains the question: where will the white space be for digital advertisers?

Sources: NY MAG, TWITTER, SOCIAL MEDIA TODAY, ENGADGET

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