Pinterest & PayPal, is This a Match Made in Heaven?

Pinterest & PayPal, is This a Match Made in Heaven?

Since October, rumors have swirled around PayPal’s possible $45 billion acquisition of Pinterest, Inc. The FinTech giant’s interest was said to leverage social media to become the next “super app,” — a one-stop shop for shopping and finance. “This is an attention economy and the attention that media captures is worth more to FinTech companies than it is to the investors of a pure-play media company right now,” noted Scott Galloway, Professor of Marketing, NYU Stern. Similarly, Shopify has intertwined itself within social media via native ad-buying functions on Facebook, Instagram and Snapchat, as well as in-app shopping experiences on TikTok. As social media continues to garner more attention and time from consumers, it’s likely more FinTech and e-commerce-based companies will look for opportunities to capitalize.

Sources: BLOOMBERG, PIVOT PODCAST, REUTERS, AD AGE, BETA KIT, SHOPIFY

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