Platforms Are Long on Short-Form Video

Platforms Are Long on Short-Form Video

Between TikTok, Instagram Reels and YouTube shorts, the push for short-form video content can seem like a big jump for those who are new adopters. Well fear not – TikTok and YouTube are here to help! Both companies recently launched an initiative to help marketers and creators leverage their platforms the best ways possible. TikTok’s new video series outlines key topics brands should know, such as creating a business account, creating and uploading clips, and setting up an Ads Manager profile. YouTube’s 31-page guide covers “everything from creating your video clips, to editing, to trend tips, analytics and more.” You can check out TikTok’s full tips overview here. You can download YouTube’s “The Shorter Side of YouTube” guide here.

Sources: Social Media Today – YouTube, Social Media Today – TikTok, YouTube, TikTok