They Are At It Again. Let’s Call It Flattery, Shall We?

They Are At It Again. Let’s Call It Flattery, Shall We?

Time and time again, we’ve seen legacy social media companies find inspiration in other platforms. Most recently, we reported that French startup BeReal, an app that leverages no-frills, authentic content, is taking hold with Gen Z, driving 7.67 million downloads this year alone. As expected, other social platform companies have taken notice. While Instagram makes a play to win-back screen time from video-content competitor TikTok, it has also set its sights on BeReal. Instagram’s recently launched “Dual” camera mode is testing a location-based feature called “Snapshot” – two features that are very reminiscent of BeReal’s unique UI. If imitation is the sincerest form of flattery, time will tell whether BeReal will feel the same flattery as Snapchat Stories and Clubhouse’s audio-only chatrooms.

Sources: The Scoop, Social Media Today

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