The Battle for Video Views Is On

The Battle for Video Views Is On

If 2022 has already taught us anything about social, it’s to not get too comfortable.  YouTube has seemingly had no competition for years, but a recent report uncovered that user attention on the platform is starting to become divided, as are the creator videos, and YouTube is fighting to keep creators from going elsewhere. 🆘 The most obvious competitor is TikTok, which may have been the push for YouTube to launch its short-form videos, “Shorts.” So naturally, TikTok is fighting back with a maximum video length of 10 minutes. ❗ Even Facebook, with declining user numbers for the first time, is hoping its short video feature, “Reels,” could be a solution. While the competition is heating up, YouTube is still far ahead in penetration for millennials, Gen Xers and baby boomers. The bottom line? There's no shortage of options for sharing video content to reach and engage your audiences. You just need to make sure your content is available on the right platform, at the right time, to make an impact as platforms continue to prioritize video.

Sources: eMarketer, Make Use Of, Music Business Worldwide

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