TikTok Goes to Cannes
TikTok Goes to Cannes
The Festival de Cannes, one of the highest impact film festivals in the world, has a new partner: TikTok. Yes, the same platform that started as a place for 15-60 second trending dance videos is an official partner of the 75th Festival de Cannes. 📱 📽 It’s not uncommon to find incredibly talented young directors, production specialists and writers on the platform, as they’re able to foster cult followings. This budding alliance between TikTok and Cannes speaks to two things:
The viability of the platform as a hub for inspirational creators continuing to “inspire artists, filmmakers and creatives” who like to “discover, create and share stories they love.”
Short-form, vertical video isn’t going anywhere anytime soon. It will continue to grow in importance for creators, artists and brands looking to capture interest, inform and entertain audiences.
Sources: TikTok, Variety, Festival de Cannes, Meltwater
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